May 2026
A New Vertical
Licensing Division Proposal
PART I · GROUP OVERVIEW
May 2026
GROUP AT A GLANCE

A vertically integrated
watch group.

We design, manufacture and operate watch brands end-to-end, from Swiss-made luxury to heritage, accessible luxury and fashion-driven categories. Every brand is built on the same vertically integrated infrastructure.

20+
YEARS
Of industry expertise in watch design, branding and manufacturing.
8+
BRANDS OPERATED
From Swiss heritage to digital-first avant-garde, across all price segments.
6
GLOBAL HUBS
Switzerland · Hong Kong · USA · France · Morocco · Philippines.
100+
COUNTRIES
Distribution network spanning 100+ countries and 200+ retail partners.
AT A GLANCE
May 2026
OUR VISION

Reuniting tomorrow's
top brands under
one ecosystem.

Innovative business solutions for fashion & luxury

"We aim to stay ahead of the curve. Our commitment to pioneering business solutions, sustainable practices and technology to enhance customer experience is key to positive progress. With more than 20 years of experience, we remain open to new industry trends and build key partnerships to expand our reach."

REMI CHABRAT
CEO of Montrichard Group
Remi Chabrat
VISION
May 2026
OUR BRAND PORTFOLIO

Eight distinctive brands
under one ecosystem.

+ MORE
PORTFOLIO
May 2026
SIGNATURE PIECES

One ecosystem,
seven signature watches.

Nivada Grenchen
Spaceone
Undone
Praesidus
Filippo Loreti
Excelsior Park
May 2026
GLOBAL PRESENCE

Operating across five continents.

A vertically integrated supply chain and global distribution network, built over 30 years.

+100
Countries
Our distribution network spans across more than 100 countries globally.
5
Continents
Presence on five continents, ensuring broad market reach.
+200
Strategic Partners
Supported by a robust network of over 200 strategic partners.
GLOBAL
May 2026
MEDIA RECOGNITION

What the watch press
is saying about our brands.

The most perfect executions of vintage reissues found in the Swiss watch industry.
ON NIVADA GRENCHEN
A near-perfect reissue of one of the most beautiful watches of the era. A tempting value proposition.
ON NIVADA GRENCHEN CHRONOMASTER
One of the most effective online marketing stunts in recent horological memory.
ON NIVADA ANTARCTIC
Engineering so simple it's incredible that it didn't come about a long time ago. Novel and fun.
ON NIVADA AQUAMAR
A very vibey WWII-era field watch tribute. Solid build, exceeds expectations.
ON PRAESIDUS A-11
Italian luxury timepieces for less than $200. A real luxury brand in the making.
ON FILIPPO LORETI
GQ Hodinkee HYPEBEAST GEAR PATROL Worn & Wound MONOCHROME Fratello Time and Tide Mainspring aBlogtoWatch Oracle of Time HuffPost GQ Hodinkee HYPEBEAST GEAR PATROL Worn & Wound MONOCHROME Fratello Time and Tide Mainspring aBlogtoWatch Oracle of Time HuffPost
PRESS
May 2026
PART II · NEW VERTICAL

From operating brands
to building them
for partners.

Introducing the Licensing Division, a turnkey watchmaking and digital commerce platform for premium licensed brands.

↓ KEEP SCROLLING
May 2026
THE OPPORTUNITY

Not
merchandise.
Brands.

Build the leading premium licensed watch platform globally, a modern hybrid between luxury watchmaking, entertainment licensing, collectible culture and digital-first brand building.

"

Some of the world's most powerful communities, clubs, athletes, artists, creators, gaming, entertainment IPs, have huge audiences and emotional fanbases, but almost none have a serious premium watch program built at luxury eCommerce standards.

VISION
May 2026
MARKET OPPORTUNITY

The world is full of cheap merch.
Almost no one builds real brands.

THE STATUS QUO

What licensed watches look like today

  • Cheap merchandising aesthetics
  • Low quality manufacturing & QC
  • Generic, copy-paste design
  • No storytelling or campaign craft
  • Weak digital & eCommerce execution
  • No CRM, no community, no recurring drops
THE MONTRICHARD STANDARD

What a real licensed brand looks like

  • Premium product identity & finish
  • Swiss / Japanese / entry luxury sourcing
  • Creative direction & strong storytelling
  • Limited drops with collectible psychology
  • Full Shopify ecosystem & CRM engine
  • Performance growth + community building
MARKET
May 2026
WHY LICENSED WATCHES WORK

Fans don't buy products.
They buy identity.

01
Status object
A wrist signal of belonging and taste.
02
Collector item
Numbered editions, certificates, scarcity.
03
Cultural object
Anchored to moments, victories, eras.
04
Fandom product
Emotional ownership of the team or person.
05
Premium gift
Giftable identity at every price point.
06
Recurring drops
An ecosystem, not a one-time purchase.
WHY
May 2026
OUR TURNKEY ECOSYSTEM

Everything,
under one roof.

Five integrated verticals, operating as a single launch machine. The same engine that powers our eight brands today.

01
Product
Design · Manufacture · QC
  • Watch design & collection strategy
  • Swiss / Japanese / luxury sourcing
  • Prototyping & quality control
  • Packaging & collectible craft
02
Brand
Identity · Story · Direction
  • Creative direction & visual identity
  • Storytelling & campaign concepts
  • Launch & positioning strategy
  • Brand book + asset system
03
Digital
eCommerce · CRM · Community
  • eCommerce ecosystem & landing pages
  • CRM, email & VIP programs
  • Conversion optimization
  • Social media & community
04
Growth
Performance · SEO · AI
  • Performance Marketing & paid social
  • SEO & GEO (Generative Engine Optimization)
  • Web Development & CRO
  • AI-powered creative & automation
05
Operations
Service · Logistics · Data
  • Customer Service & concierge
  • Inventory & fulfillment
  • AI-powered dashboards
  • Launch forecasting & reporting
ECOSYSTEM
May 2026
PRODUCT & LAUNCH STRATEGY

Three layers.
One ecosystem.

TIER I
#01
Permanent Collection
THE SIGNATURE DNA
A timeless core line representing the athlete or club identity, club colors, signature symbols, heritage cues. Always available. The foundation of recognition and recurring revenue.
TIER II
#02
Limited Drops
THE HYPE ENGINE
Highly collectible launches tied to moments, championship wins, career milestones, transfers, anniversaries, farewell editions. Engineered for hype, scarcity and recurring community re-engagement.
TIER III
#03
Ultra Limited Editions
THE COLLECTOR GRAIL
Numbered editions, premium movements, signed packaging, VIP experiences, collector certificates. Built for top-tier fans, gifting and long-term cultural artifact value.
PRODUCT
May 2026
REVENUE MODEL

Four streams.
One brand engine.

Diversified revenue with DTC at the core, supported by wholesale, VIP and collaborations.

01
DTC eCommerce
PRIMARY GROWTH ENGINE
Shopify-first, full ownership of margin, data and customer relationship.
02
Wholesale
SELECTIVE DISTRIBUTION
Club stores, premium retailers, airport retail, luxury concept stores.
03
VIP Membership
COLLECTOR ECOSYSTEM
Recurring revenue, top-tier fan retention, qualified pre-launch demand.
04
Collaborations
CO-BRANDED EDITIONS
Sponsors, leagues, events, tournaments, limited editions that compound brand value.
REVENUE
May 2026
WHO WE BUILD FOR

Wherever there's a community,
there's a watch brand to build.

We don't target a category, we target communities. Any IP with an emotional audience, owned channels and storytelling DNA is a candidate.

01
Football Clubs
Global, multi-generational fanbases. Trophy & heritage storytelling.
02
Basketball Clubs
NBA, EuroLeague, national leagues, premium lifestyle DNA.
03
Athletes
Tennis, UFC, motorsport, golf, Olympics, individual icons.
04
Motorsport
F1 teams & drivers, MotoGP, rally, speed & precision codes.
05
Musicians & Artists
Singers, bands, rappers, DJs, cultural reach beyond music.
06
Actors & Entertainment
Film franchises, TV series, streaming IPs, talent agencies.
07
Gaming & eSports
Game studios, eSports orgs, streamers, Gen-Z native communities.
08
Creators & Influencers
Top creators, lifestyle personalities, luxury authorities.
TARGETS
May 2026
WHY WE ARE DIFFERENT

Most players do one thing.
We do all of them.

Licensing agencies
Secure the deal. Hand it off. Hope it works.
Watch companies
Build watches. No brand. No commerce. No growth.
Creative agencies
Run campaigns. No product. No fulfillment.
MONTRICHARD GROUP
All of the above.
One ecosystem · One team · One P&L.
ProductSourcingBrandStoryDigital GrowthCRMCommunityLogisticsWholesale
Faster · More premium · More scalable · More profitable
DIFFERENT
May 2026
THE PARTNER WE NEED

You open the doors.
We run the brand.

YOU

The strategic connector.
  • Open doors to clubs and athletes
  • Facilitate introductions
  • Help structure licensing opportunities
  • Accelerate trust & relationships
  • Bring access to high-level talent

US

The execution engine.
  • Execution & brand building
  • Operations & customer service
  • Manufacturing & quality control
  • Digital, eCommerce & growth
  • Logistics, fulfillment & reporting
THE BRIDGE
The partner becomes the bridge. We build the brand behind it.
PARTNER
May 2026
NEXT STEPS

How we move forward.

From this conversation to a first signed deal.

01

Alignment

Confirm scope, target verticals, partner shortlist and target deal economics.

02

Connector Mandate

Define the role, the introductions to prioritize and the success metrics.

03

First Deal

Identify and lock 1–2 ideal opening partners (athlete, club or celebrity).

04

Launch

Activate Montrichard's full ecosystem, product, brand, digital, growth, operations.

LET'S BUILD THIS
Montrichard Group · Licensing Division · Internal Proposal, May 2026
NEXT
May 2026
MONTRICHARD GROUP · LICENSING DIVISION
Build real brands.
Not merchandise.

Watch brands for the fandom era.